Opportunity Information: Apply for USDA AMS TM FMPP G 22 0002
The Farmers Market Promotion Program (FMPP) is a discretionary grant opportunity from the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), designed to strengthen and grow direct producer-to-consumer marketing channels. Its main goal is to increase public access to locally and regionally produced agricultural products by helping communities and organizations develop, coordinate, and expand marketplaces where farmers and other producers can sell directly to buyers. This includes not only traditional farmers markets, but also roadside stands, agritourism activities, community-supported agriculture (CSA) programs, and online sales platforms. The program also recognizes that modern local food systems often extend beyond individual consumer purchases, so it explicitly supports direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institution marketing, helping producers connect more effectively with grocery stores, food service businesses, schools, hospitals, and similar institutions.
FMPP places strong emphasis on improving how local and regional products are marketed and moved through food systems, not just increasing production. Projects may focus on creating or improving marketing strategies for producers, building coordinated regional approaches that link multiple producers and buyers, and supporting mid-tier value chain development, meaning the kinds of supply chains that sit between small direct sales and large commodity markets. The program also encourages the development of value-added agricultural products, which can include items that are processed, packaged, or otherwise enhanced in a way that increases their market value and opens new sales opportunities. In addition, FMPP supports efforts to reduce on-farm food waste by promoting new business opportunities and marketing strategies that help producers sell more of what they grow, including products that might otherwise go unsold due to cosmetic standards, timing, or limited market access.
Another key element of the opportunity is modernization and practical capacity-building. FMPP supports projects that respond to changing technology needs in direct marketing, which can include improvements to online commerce, digital ordering systems, customer communication tools, and other technology that helps producers reach buyers more efficiently. The program also allows funding for expenses tied to food safety readiness, including the costs associated with obtaining food safety certifications and making improvements to food safety practices or equipment. This aspect is especially relevant for producers and market operators aiming to sell into higher-volume or institutional channels that often require documented food safety standards.
This funding opportunity is listed under Funding Opportunity Number USDA AMS TM FMPP G 22 0002 and is categorized as an agriculture-related grant under CFDA number 10.175. Eligible applicants include state governments, federally recognized Native American tribal governments, and nonprofit organizations with 501(c)(3) status (excluding institutions of higher education). The opportunity was created on February 28, 2022, with an original closing date of May 16, 2022. The maximum award amount (award ceiling) is $500,000, and the program anticipated making around 50 awards. Overall, FMPP is structured to help local food systems become more resilient and accessible by expanding direct marketing, improving coordination and value chains, strengthening food safety capacity, reducing waste, and helping producers adapt to evolving buyer expectations and technology-driven sales channels.Apply for USDA AMS TM FMPP G 22 0002
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Feb 28, 2022.
- Applicants must submit their applications by May 16, 2022 No Explanation. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 50 candidate(s).
- Eligible applicants include: State governments, Native American tribal governments (Federally recognized), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal:
Farmers Market Promotion Program (FMPP) FAQs
What is the Farmers Market Promotion Program (FMPP)?
The Farmers Market Promotion Program (FMPP) is a discretionary grant opportunity from the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), focused on strengthening and growing direct producer-to-consumer marketing channels.
What is the main goal of FMPP?
The main goal is to increase public access to locally and regionally produced agricultural products by helping communities and organizations develop, coordinate, and expand marketplaces where farmers and other producers can sell directly to buyers.
What types of marketing channels does FMPP support?
FMPP supports a range of direct marketing channels, including farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, and online sales platforms.
Does FMPP only support direct-to-consumer sales?
No. In addition to direct-to-consumer sales, FMPP explicitly supports direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institution marketing to help producers connect with grocery stores, food service businesses, schools, hospitals, and similar institutions.
What kinds of activities or projects are encouraged under FMPP?
FMPP emphasizes improving how local and regional products are marketed and moved through food systems. Projects may include developing or improving marketing strategies, building coordinated regional approaches that link multiple producers and buyers, and supporting mid-tier value chain development (supply chains between small direct sales and large commodity markets).
What is meant by "mid-tier value chain development" in this program?
Mid-tier value chain development refers to the creation or strengthening of supply chains that sit between small-scale direct sales and large commodity markets, helping multiple producers and buyers coordinate more effectively at a regional level.
Does FMPP support value-added agricultural products?
Yes. The program encourages the development of value-added agricultural products, including items that are processed, packaged, or otherwise enhanced to increase market value and open new sales opportunities.
Can FMPP funding be used to address on-farm food waste?
Yes. FMPP supports efforts to reduce on-farm food waste by promoting new business opportunities and marketing strategies that help producers sell more of what they grow, including products that might otherwise go unsold due to cosmetic standards, timing, or limited market access.
How does FMPP address technology and modernization needs?
FMPP supports modernization and practical capacity-building efforts that respond to changing technology needs in direct marketing. This can include improvements to online commerce, digital ordering systems, customer communication tools, and other technology that helps producers reach buyers more efficiently.
Does the program support food safety readiness costs?
Yes. FMPP allows funding for expenses tied to food safety readiness, including costs associated with obtaining food safety certifications and making improvements to food safety practices or equipment.
Why is food safety readiness emphasized in FMPP?
This is especially relevant for producers and market operators seeking to sell into higher-volume or institutional channels, which often require documented food safety standards.
Which federal agency offers this funding opportunity?
This opportunity is offered by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS).
What is the Funding Opportunity Number for this FMPP grant?
The Funding Opportunity Number is USDA AMS TM FMPP G 22 0002.
What is the CFDA number for this program?
The program is categorized under CFDA number 10.175.
Who is eligible to apply for FMPP?
Eligible applicants include state governments, federally recognized Native American tribal governments, and nonprofit organizations with 501(c)(3) status (excluding institutions of higher education).
Are institutions of higher education eligible if they are 501(c)(3) nonprofits?
No. The eligibility description provided excludes institutions of higher education.
When was this funding opportunity created?
The opportunity was created on February 28, 2022.
What was the original closing date for this opportunity?
The original closing date was May 16, 2022.
What is the maximum award amount available under this opportunity?
The award ceiling (maximum award amount) is $500,000.
How many awards were anticipated?
The program anticipated making around 50 awards.
How does FMPP aim to strengthen local food systems overall?
FMPP is structured to help local food systems become more resilient and accessible by expanding direct marketing, improving coordination and value chains, strengthening food safety capacity, reducing waste, and helping producers adapt to evolving buyer expectations and technology-driven sales channels.
Browse more opportunities from the same category: Agriculture
Next opportunity: Strengthening Capacity of the Costa Rican Judicial Authority's Institutional Anti-Corruption Mechanisms
Previous opportunity: Announcement for Conservation Partnership Funding for Fiscal Year (FY) 2022– MISSOURI
Applicant Portal:
Are you interested in learning about about how to apply for this government funding opportunity? You can create a free applicant account and receive instant access to our applicant portal that many business owners like you have benefited from.
Apply for USDA AMS TM FMPP G 22 0002
Applicants also applied for:
Applicants who have applied for this opportunity (USDA AMS TM FMPP G 22 0002) also looked into and applied for these:
| Funding Opportunity |
|---|
| Local Food Promotion Program Apply for USDA AMS TM LFPP G 22 0001 Funding Number: USDA AMS TM LFPP G 22 0001 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $500,000 |
| Regional Food System Partnerships Apply for USDA AMS TM RFSP G 22 0009 Funding Number: USDA AMS TM RFSP G 22 0009 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $1,000,000 |
| Louisiana Conservation Delivery Technical Assistance Apply for USDA NRCS LA MULTI 22 NOFO0001151 Funding Number: USDA NRCS LA MULTI 22 NOFO0001151 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $700,000 |
| Value-Added Producer Grant Apply for RDBCP VAPG 2022 Funding Number: RDBCP VAPG 2022 Agency: Department of Agriculture, Rural Business-Cooperative Service Category: Agriculture Funding Amount: $250,000 |
| Salmonella Risk Assessment - FSIS Apply for FSIS 02152022 Funding Number: FSIS 02152022 Agency: Department of Agriculture, Food Safety Inspection Service Category: Agriculture Funding Amount: $295,000 |
| FY 2022 MCGOVERN-DOLE INTERNATIONAL FOOD FOR EDUCATION AND CHILD NUTRITION PROGRAM Apply for USDA FAS MCGOVERN DOLE PROGRAM 22 001 Funding Number: USDA FAS MCGOVERN DOLE PROGRAM 22 001 Agency: Department of Agriculture, McGovern-Dole Food for Education 10.608 Category: Agriculture Funding Amount: $27,500,000 |
| UNITED STATES DEPARTMENT OF AGRICULTURE FOOD FOR PROGRESS PROGRAM Apply for USDA FAS 10606 0700 22 001 Funding Number: USDA FAS 10606 0700 22 001 Agency: Department of Agriculture, Food for Progress 10.606 Category: Agriculture Funding Amount: $39,000,000 |
| International Agricultural Education Fellowship Program, Northern Triangle Apply for USDA FAS 10619 0762 10 22 0002 Funding Number: USDA FAS 10619 0762 10 22 0002 Agency: Department of Agriculture, International Agricultural Educ Fellowship 10.619 Category: Agriculture Funding Amount: $500,000 |
| International Agricultural Education Fellowship Program, Northern Triangle Apply for USDA FAS 10619 0762 10 22 0001 Funding Number: USDA FAS 10619 0762 10 22 0001 Agency: Department of Agriculture, International Agricultural Educ Fellowship 10.619 Category: Agriculture Funding Amount: $500,000 |
| FY 22 Arkansas Technical Assistance Projects Apply for USDA NRCS AR MULTI 22 NOFO0001138 Funding Number: USDA NRCS AR MULTI 22 NOFO0001138 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $3,000,000 |
| Foreign Market Development Cooperator Program Apply for 2023 02 Funding Number: 2023 02 Agency: Department of Agriculture, Global Programs Category: Agriculture Funding Amount: $10,000,000 |
| Market Access Program Apply for 2023 01 Funding Number: 2023 01 Agency: Department of Agriculture, Global Programs Category: Agriculture Funding Amount: $20,000,000 |
| Quality Samples Program Apply for 2023 03 Funding Number: 2023 03 Agency: Department of Agriculture, Global Programs Category: Agriculture Funding Amount: $75,000 |
| Technical Assistance for Specialty Crops Apply for 2023 04 Funding Number: 2023 04 Agency: Department of Agriculture, Global Programs Category: Agriculture Funding Amount: $500,000 |
| Emerging Markets Program Apply for 2023 05 Funding Number: 2023 05 Agency: Department of Agriculture, Global Programs Category: Agriculture Funding Amount: $500,000 |
| Meat and Poultry Inspection Readiness Grant Apply for USDA AMS TM MPIRG G 22 0001 Funding Number: USDA AMS TM MPIRG G 22 0001 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $200,000 |
| AL NRCS Technical Outreach and Education FY22 Apply for USDA NRCS AL CTA 22 NOFO0001182 Funding Number: USDA NRCS AL CTA 22 NOFO0001182 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $60,000 |
| Alabama NRCS Technical Outreach and Education for FY2022 Apply for USDA NRCS AL CTA 22 NOFO00011292 Funding Number: USDA NRCS AL CTA 22 NOFO00011292 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $60,000 |
| Conservation Innovation Grants New Hampshire State Program Apply for USDA NRCS NH CIG NOFO0001146 Funding Number: USDA NRCS NH CIG NOFO0001146 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $200,000 |
| USAID/Honduras Agricultural Enterprise Development Alliance Activity Apply for 72052222RFA00002 Funding Number: 72052222RFA00002 Agency: Agency for International Development, Honduras USAID-Tegucigalpa Category: Agriculture Funding Amount: $7,000,000 |
Grant application guides and resources
It is always free to apply for government grants. However the process may be very complex depending on the funding opportunity you are applying for. Let us help you!
Apply for Grants
Inside Our Applicants Portal
Access Applicants Portal
- Grants Repository - Access current and historic funding opportunities with ease. Thousands of funding opportunities are published every week. We can help you sort through the database and find the eligible ones to apply for.
- Applicant Video Guides - The grant application process can be challenging to follow. We can help you with intuitive video guides to speed up the process and eliminate errors in submissions.
- Grant Proposal Wizard - We have developed a network of private funding organizations and investors across the United States. We can reach out and submit your proposal to these contacts to maximize your chances of getting the funding you need.
Premium leads for funding administrators, grant writers, and loan issuers
Thousands of people visit our website for their funding needs every day. When a user creates a grant proposal and files for submission, we pass the information on to funding administrators, grant writers, and government loan issuers.
If you manage government grant programs, provide grant writing services, or issue personal or government loans, we can help you reach your audience.
Learn More
Request more information:
Would you like to learn more about this funding opportunity, similar opportunities to "USDA AMS TM FMPP G 22 0002", eligibility, application service, and/or application tips? Submit an inquiry below:
Don't forget to subscribe to our grant alerts mailing list to receive weekly alerts on new and updated grant funding opportunities like this one in your email.